2.Behind the Scenes: Haribo The Fizz Feeling Campaign

The Haribo The Fizz Feeling campaign stands out as one of the most ambitious and rewarding projects of my career. Created for social media, the campaign was rolled out in Greece, Canada, and Romania, and showcased the fun and excitement of seven different Haribo products.

The Production

This was a three-day shoot with a massive crew, including 10 incredible models who brought the energy and vibrancy we needed to make the campaign a success. The goal was to create nine Instagram reels that captured the playful and fizzy personality of the brand while aligning with Haribo’s global standards.

The scale of the production was both thrilling and daunting. Working with a worldwide brand like Haribo meant everything had to be perfect. The trust they placed in us was a huge honor but also brought a lot of pressure.

Teamwork Makes the Dream Work

Thankfully, I wasn’t alone in this endeavor. My brother George was by my side, helping with every detail to ensure the vision came to life. I also had the incredible support of Lina Intzegianni and Lena Spiliotopoulou, who managed the production with precision and care. Their expertise and dedication were invaluable, and together, we pulled off something truly special.

The Result

The final reels were a hit, capturing the fun and fizzy essence of Haribo and connecting with audiences across three countries. Seeing the campaign go live and resonate with people was incredibly fulfilling—it was proof that all the hard work had paid off.

A Milestone Moment

This project was a major milestone for me. It challenged me, pushed my limits, and reminded me of the power of collaboration. I’m proud of what we achieved and grateful for the opportunity to work with such a globally recognized brand.